guardian:

guardiancomment:

Honestly, Peta’s ads make me so angry I could stamp on a kitten. While eating a Big Mac and wearing chinchilla. If this has offended you, then I should make clear that my tongue is very firmly in my cheek. Which, funnily enough, was precisely the excuse Peta’s associate director of campaigns and outreach proffered when confronted with the criticism that the organisation’s latest ad, Boyfriend went vegan, all but condones physical violence within a relationship. After all, if sex sells, hard sex sells harder, and the sort of sex that leaves you hospitalised sells hardest of all.

• Arwa Mahdawi writes an hilarious piece on Peta - and why it has “tofu for brains”

Brilliant piece. Here’s a quote:

“Further, courting controversy for controversy’s sake has a troubling effect over time. While shock and gore still have the potential to be powerful, they have become so ubiquitous that we are gradually becoming desensitised to them. It makes no difference whether you’re promoting chocolate or charity: normalising violence can never be justified. We should cut Peta absolutely no slack for this latest ad just because, somewhere in the background, bunny rabbits are involved.”

I may be vegetarian, but Peta is fucking insane. They have such a warped sense of ethics and sense of elitism. Aside from the naturalization of the pairing of sex/violence and the idea of the submissive woman….What the hell is their message here? Being vegan makes you amazing in bed? Wellll that’s stupid. You know they don’t give a shit if you’re good in bed. I’m sure that they believe they have such a wonderful ad on their hands as it targets one the lowest common denominators between demographics..sex. What a novel idea. This isn’t “hip” it’s just plain ridiculous. This ad has nothing to do with the “ethical treatment of animals”; it’s just an unclever ruse to get at the people who wouldn’t change their lifestyle for the animals, but they’ll do it for the sex because, ultimately,  that’s what really matters, forget the animals..right?.. Yep, abandon your ethical stance and go for tried and true “sex sells” method… stay classy, Peta.